User research
for digital

transformation
optimisation
strategy

Tom Jackson

Let me help you embrace user-centred design and make evidence‑based decisions regarding investment in digital.

Get in touch

User research for digital transformation

Considering a redevelopment of your digital estate?

I can help you clarify your strategic priorities and ensure your investment in digital delivers meaningful results.

User research for digital optimisation

Hoping to improve key performance metrics?

I can help you understand your users and translate that insight into actionable recommendations.

User research for digital strategy

Not sure how digital should be supporting your aims?

I can help you develop a strategy that defines the place of digital within your organisation.

Why choose me?

I combine user research with digital strategy.
I don't just present findings. I translate user insight into meaningful and feasible improvements to digital products and services.

Testimonials

I had the pleasure of working with Tom on a complex website rebuild, where he set up and led a programme of user research that shaped the direction of the work and informed our digital strategy and ongoing optimisation.

Tom’s approach brought real focus and clarity. He designed and delivered research that was practical and actionable, ensuring insights fed directly into decisions around content, structure and user journeys.

Agnieszka Grychowska, Digital Delivery Manager

Kingston University

What makes Tom exceptional is the depth of his knowledge and his meticulous attention to detail, paired with a thoughtfulness that ensures every stakeholder feels truly heard.

Tom’s approach brought immediate clarity to our digital estate. He has a rare ability to take complex operational and strategic requirements and translate them into a clear, achievable vision. The roadmap he delivered has been instrumental in shaping our move toward customer-focused user journeys that deliver genuine impact for our members.

Kerr Castle, Head of Digital, Marketing, and Communications

QAA

User research for digital